What we do
We don't just sell mutual funds. We design a personalised allocation, pick the right 3–5 funds for it, set up the SIPs, and review the portfolio quarterly. Most clients come for the wealth creation; they stay for the discipline.
Types of funds we advise on
- Equity — flexi-cap, large-cap, mid-cap, small-cap, international, sectoral.
- Hybrid — aggressive, balanced advantage, conservative.
- Debt — liquid, ultra-short, short-duration, corporate bond, gilt.
- Tax-saving — ELSS for Section 80C.
- Goal-based baskets — child education, retirement, home down-payment, NRI repatriation.
Our 4-step process
1
Goals & Risk Profile
30-min call to understand goals, dependants, existing assets, and risk tolerance.
2
Allocation Design
Custom asset-class split mapped to each goal's time horizon.
3
Fund Selection & Setup
Pick 3–5 funds. Handle KYC, NACH, and SIP setup. You're done in 2 days.
4
Quarterly Review
Performance, rebalancing, tax-harvesting, and goal-tracking checkpoint every 3 months.
FAQ
Direct vs Regular — which plan do you use?
Both. We're transparent: regular plans pay us a trail commission (~0.5–1%/yr). Direct plans don't. We recommend direct for self-disciplined clients, and regular for clients who value the hand-holding our advisory adds. The 0.5% gap is small compared to the value of avoiding two big mistakes in a decade.
Minimum investment to work with you?
No minimum SIP. We work with clients starting ₹2,000/month all the way to ₹2 Cr lumpsum. The advisory is the same; the time investment scales with portfolio size.
How do you pick funds?
We use 5-year and 10-year rolling-return consistency, downside protection (alpha during 2020-21), fund-manager tenure, AMC pedigree, expense ratio, and category fit. We refresh the recommended list quarterly.